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Eat-Japan has been introducing Japanese food and drink in all its excellence to the UK for over a decade, since before sushi was the thing to have for lunch. Now, HYPER JAPAN will be host to a dedicated Eat-Japan area, sponsored by Kikkoman and S&B, where you can try, taste and discover the flavours, textures and diversity of Japanese cuisine. This is the closest you can come to immersing yourself in Japanese food and drink culture without actually getting on a plane.
Eat-Japan @ HYPER JAPAN is all about promoting firm favourites and up-and-coming dishes, and showing the fun, innovative and accessible side of Japanese food and drink. You can also be in with a chance of winning some brilliant prizes as you eat, drink and discover all about Eat-Japan at HYPER JAPAN Spring 2012.
We're looking to find out what you really think about Japanese food and drink at HYPER JAPAN Spring 2012, so we'll be asking you for your feedback in the form of questionnaires distributed at food and drink-related events at the show. We've sweetened the deal with some brilliant prizes.
Find out what's on at Eat-Japan @ HYPER JAPAN
- Early Bird tickets out now - click to save 50%
- Eat-Japan SUSHI AWARDS: UK Sushi Roll Championships
- Eat-Japan SUSHI AWARDS: Original Sushi Competition
- Eat-Japan SAKE AWARDS: Ten Brewery Taste-Off
- TASTE DISCOVERY ZONE: Tasting & Demonstrations
- Eat-Japan Food Court Exhibitors
The latest installment in the ever-popular SUSHI AWARDS events. In 2011, 1800 people tasted five varieties of sushi rolls created just for the competition before voting for their favourite, Precious Memories. Sponsored by Kikkoman and S&B, It's back for HYPER JAPAN Spring 2012, with five Japanese restaurants in the UK battling it out to win Sushi of the Year.
Who decides? You do – everyone who tastes gets their chance to have a say, so it could be your vote that decides the 2012 Sushi of the Year. This is a battle among some of the top sushi chefs in the country, so you're guaranteed an amazing culinary experience, not available anywhere else!
Eat-Japan SUSHI AWARDS: Original Sushi Competition
The Original Sushi Competition was founded "as an effort to combine the imagination and ingredients of the west with centuries of traditional Japanese cuisine to inspire a totally new sushi, a British sushi". Between 2001 and 2007, the search for the ultimate British sushi- the California Roll of the UK – was carried out. And now it's back! This is your chance to create a British version of the California roll – a perfect combination of Japan and the UK.
There's only one condition for entry – you must use vinegared sushi rice. You can take a look at our SUSHI PERFECT section for all the basic information you need to know – and then the rest is up to your imagination! For inspiration, take a look at our archive of recipes. Everyone is eligible to enter, just download the entry form when it's available or pick one up at the Eat-Japan area at HYPER JAPAN. There's great prizes to be won, too.
Interested in sake but never had much of a chance to try it? Love sake and grab every chance you get to drink it? Then the brand new Eat-Japan SAKE AWARDS are for you – this is the first ever large-scale public tasting of some of the best sake coming out of Japan today. Run alongside the Eat-Japan SUSHI AWARDS, the SAKE AWARDS also allow you to have your say – vote for your favourite in various categories, take part in sake seminars run in conjunction with the AWARDS, and put yourself in with a chance of winning some brilliant prizes by completing the questionnaire handed out to tasting participants.
TASTE DISCOVERY ZONE: Tastings & Demonstrations
Eat, drink and discover new flavours and dishes in these brilliant interactive demonstrations. Each demonstration will be around 30 minutes long, led by a Japanese food expert, and finish with a chance for participants to try out the finished dish. More information on demonstration content and timings will be provided online very soon. Places are limited and can only be booked on the day.
Once you've watched, learned and tasted, you can give your feedback via a questionnaire. All completed questionnaires returned will go into a draw for some great prizes, including electronics, restaurant vouchers, and T-shirts from Kikkoman.
Eat-Japan Food Court Exhibitors
Last but certainly not least, HYPER JAPAN will once again be hosting a variety of stalls selling hot and cold Japanese food, hot and cold alcoholic and soft drinks, candy, ingredients, snacks, sweet treats and more. Click here for more details.